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Efabrika

Independent Experience Design Agency

Great work starts with understanding.

We bring research, strategy, design, technology and creative expertise together to create—and continually improve—experiences, products and services that matter.

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From ambitious growing businesses to global organizations, we shape the right approach for the challenge.

Experience that carries forward.

A selection of organizations and projects we have had the privilege to work with.

Selected work

Different disciplines. Different contexts. Thoughtful execution.

Explore all work →
Lexus Bahrain website home page: the LX700h feature and the “Explore your Lexus” model selector

Lexus

Lexus Bahrain website

A bespoke website for Lexus Bahrain, shaped by the brand’s idea of Omotenashi, wholehearted hospitality. Model exploration, content and integrations with external services come together on one platform, in English and Arabic, with the brand’s refined visual language throughout.

Efabrika’s role: Efabrika designed and built the platform end to end: UX, UI, front end, back end and integrations.

  • Research
  • UX/UI Design
  • Development
  • CMS Development
  • Data Integration
Toyota dealer network system: dealer map, content calendar and performance dashboard

Toyota

Toyota dealer network: channel management

A distributed marketing model for Toyota’s network of 66 dealerships. Central planning keeps every dealership aligned with the brand, while each one can act locally. Dedicated teams handle media planning, content production, channel management and reporting day to day.

Efabrika’s role: Efabrika designs and runs the model, from strategy and media planning to content, reporting and the supporting technology.

  • Research
  • Strategy
  • Creative Operations
  • Multi-location
  • Media Planning
  • Reporting
Turkish Airlines Flight Tracker: a live map of the airline’s flights, with the details of flight TK1864 from Rome to Istanbul

Turkish Airlines

Flight Tracker

A live flight-tracking experience for Turkish Airlines, on airport kiosks and beyond. It shows where aircraft are, how often routes are flown and which destinations they reach, with a city guide for each destination. The same live data is also provided as a feed to other platforms.

Efabrika’s role: Efabrika covers research, strategy, UX/UI design, development and the data feeds, and keeps evolving the product.

  • Research
  • Product Strategy
  • Brand Identity
  • UX/UI Design
  • Development
  • Data Integration

Expertise

What are you looking to create or improve?

We work across research, brand and experience design, digital products, creative operations, reporting and continuous improvement, bringing the right capabilities together for the task.

Build or evolve a digital productDigital Products & Platforms →Create a stronger brand and experienceBrand & Experience Design →Connect design and technologyDigital Products & Platforms →Make information easier to understand and act onInsights, Reporting & Decision Support →Create more effective marketing or creative operationsCreative & Marketing Operations →Improve an experience that already existsOptimization & Continuity →
Define &ExploreDesign &DevelopOptimizenew evidence,changing needs

How we work

Understand. Create. Improve. Repeat.

We begin with the reality of the business and its audiences. We create the response that fits. Then we learn from what happens and improve it.

  1. Define & ExploreWe begin by understanding the business, its audiences, its objectives and the environment in which the challenge exists.
  2. Design & DevelopWe combine the right creative, design, strategic and technical capabilities to turn what we’ve learned into solutions that work in practice.
  3. OptimizeLaunch is a milestone, not the end of learning. We evaluate, adapt and improve as needs and opportunities evolve.
  4. …and back to Define & Explore, with new evidence and changing needs.
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Insights, Reporting & Decision Support

Make information useful, not just visible.

We design reporting experiences and operational interfaces around the questions people actually need answered, not simply around the data that happens to be available.

Illustrative demonstration — fictional data

3Region C has been above target for 4 weeks. Review staffing before the next cycle.
RegionStatusAvg. response
Region AOn track2.1 h
Region BWatch3.4 h
Region CNeeds attention5.8 h

A good reporting experience is not the screen with the most charts. It is the one that helps someone recognize what matters and understand what to do next.

Reporting & Decision Support →

Ways to work together

The right partnership for the right challenge.

Some work needs a focused team and a clear brief. Some calls for discovery and a tailored solution. Other relationships continue and evolve for years. We shape the engagement around what makes sense.

Focused ProjectsA clear objective, the right team and agreed deliverables, for a defined piece of work.Custom SolutionsDiscovery, tailored planning and phased decisions, for complex or evolving initiatives.Ongoing PartnershipsContinuity, documented priorities and an evolving plan, for work that keeps going.

People & thinking

Curious people. Thoughtful work.

Understanding creates relevance. Design creates value. Improvement creates continuity.

About Efabrika →
Understanding the real context · Efabrika – Strategy TeamWhat to observe before redesigning a digital experienceReporting & decision support · Efabrika – Data & Reporting TeamDesigning for the question, not the chartContinuous improvement · Efabrika – Product TeamWhy “working fine” is not the same as “cannot be better”All insights →

Good work keeps evolving.

We design for real-world use and what comes next, whether a project is handed over or a partnership continues.

Tell us what you’re working on.

Whether you’re starting something new or improving what exists, we’d like to understand the opportunity.

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