Expertise

Different disciplines. Shared understanding.

We bring together the capabilities a challenge calls for, from research and strategy to design, technology, creative production and reporting, and we keep improving what we create.

Across disciplines

Most work draws on more than one.

A new digital product may start with research, take shape through experience design and engineering, and continue with reporting and optimization. We form the team around the challenge, not around a standard package.

Every area follows the same cycle of Define & Explore, Design & Develop and Optimize.

See Our Approach →

Selected work

Work across disciplines.

Explore all work →
Lexus Bahrain website home page: the LX700h feature and the “Explore your Lexus” model selector

Lexus

Lexus Bahrain website

A bespoke website for Lexus Bahrain, shaped by the brand’s idea of Omotenashi, wholehearted hospitality. Model exploration, content and integrations with external services come together on one platform, in English and Arabic, with the brand’s refined visual language throughout.

Efabrika’s role: Efabrika designed and built the platform end to end: UX, UI, front end, back end and integrations.

  • Research
  • UX/UI Design
  • Development
  • CMS Development
  • Data Integration
Toyota dealer network system: dealer map, content calendar and performance dashboard

Toyota

Toyota dealer network: channel management

A distributed marketing model for Toyota’s network of 66 dealerships. Central planning keeps every dealership aligned with the brand, while each one can act locally. Dedicated teams handle media planning, content production, channel management and reporting day to day.

Efabrika’s role: Efabrika designs and runs the model, from strategy and media planning to content, reporting and the supporting technology.

  • Research
  • Strategy
  • Creative Operations
  • Multi-location
  • Media Planning
  • Reporting
Turkish Airlines Flight Tracker: a live map of the airline’s flights, with the details of flight TK1864 from Rome to Istanbul

Turkish Airlines

Flight Tracker

A live flight-tracking experience for Turkish Airlines, on airport kiosks and beyond. It shows where aircraft are, how often routes are flown and which destinations they reach, with a city guide for each destination. The same live data is also provided as a feed to other platforms.

Efabrika’s role: Efabrika covers research, strategy, UX/UI design, development and the data feeds, and keeps evolving the product.

  • Research
  • Product Strategy
  • Brand Identity
  • UX/UI Design
  • Development
  • Data Integration

Tell us what you’re working on.

Whether you’re starting something new or improving what exists, we’d like to understand the opportunity.