ENTRLet’s Talk
Efabrika

Expertise · Research & Strategy

Clear priorities start with a clear view.

We research business objectives, audiences, markets and the way work actually happens, then turn what we learn into priorities and direction your team can act on.

Let’s TalkSee Our Approach

01When it’s relevant

  • You are planning a new product, service or brand direction and want to start from evidence.
  • Different teams see the opportunity differently and want a shared picture.
  • An existing experience is due for review before the next investment.
  • A brief exists, and you want to test it against real conditions.

02What we contribute

  • Stakeholder interviews
  • User research
  • Market and competitor review
  • Experience assessment
  • Analytics review
  • Journey mapping
  • Brand strategy
  • Digital strategy
  • Content strategy
  • Opportunity definition

03How we approach it

  1. Define & ExploreWe agree the decisions the work should inform and how we will learn about them.
  2. Design & DevelopWe gather evidence, make sense of it together and shape a clear strategy and priorities.
  3. OptimizeWe revisit the strategy as new evidence arrives and as the work it guides moves forward.
  4. …and back to Define & Explore.

04Related work

Toyota dealer network system: dealer map, content calendar and performance dashboard

Toyota

Toyota dealer network: channel management

A distributed marketing model for Toyota’s network of 66 dealerships. Central planning keeps every dealership aligned with the brand, while each one can act locally. Dedicated teams handle media planning, content production, channel management and reporting day to day.

Efabrika’s role: Efabrika designs and runs the model, from strategy and media planning to content, reporting and the supporting technology.

  • Research
  • Strategy
  • Creative Operations
  • Multi-location
  • Media Planning
  • Reporting
Turkish Airlines Flight Tracker: a live map of the airline’s flights, with the details of flight TK1864 from Rome to Istanbul

Turkish Airlines

Flight Tracker

A live flight-tracking experience for Turkish Airlines, on airport kiosks and beyond. It shows where aircraft are, how often routes are flown and which destinations they reach, with a city guide for each destination. The same live data is also provided as a feed to other platforms.

Efabrika’s role: Efabrika covers research, strategy, UX/UI design, development and the data feeds, and keeps evolving the product.

  • Research
  • Product Strategy
  • Brand Identity
  • UX/UI Design
  • Development
  • Data Integration

05Ways to engage

Focused ProjectsDiscovery research or a strategy for a defined decision.Custom SolutionsResearch-led planning for a complex or multi-team initiative.Ongoing PartnershipsOngoing research and strategic guidance alongside your team.

Tell us what you’d like to understand better.

Share the decision ahead of you. We’d like to hear what you know and what you’d like to find out.

Start a Conversation