Digital products that work in practice.

01When it’s relevant

• You are launching a new digital product or service.
• An existing platform needs to grow with new users, features or markets.
• A corporate website should be easier to manage and to use.
• Several systems should work together behind one clear experience.

02What we contribute

03How we approach it

1. Define & ExploreWe map the product’s users, goals, content and the systems it depends on.
2. Design & DevelopWe design, build and test the product in increments, with design and engineering working side by side.
3. OptimizeWe watch how it is used and evolve it through a planned roadmap.
4. ↺…and back to Define & Explore.

04Related work

Lexus

Lexus Bahrain website

A bespoke website for Lexus Bahrain, shaped by the brand’s idea of Omotenashi, wholehearted hospitality. Model exploration, content and integrations with external services come together on one platform, in English and Arabic, with the brand’s refined visual language throughout.

Efabrika’s role: Efabrika designed and built the platform end to end: UX, UI, front end, back end and integrations.

• Research
• UX/UI Design
• Development
• CMS Development
• Data Integration

Turkish Airlines

Flight Tracker

A live flight-tracking experience for Turkish Airlines, on airport kiosks and beyond. It shows where aircraft are, how often routes are flown and which destinations they reach, with a city guide for each destination. The same live data is also provided as a feed to other platforms.

Efabrika’s role: Efabrika covers research, strategy, UX/UI design, development and the data feeds, and keeps evolving the product.

• Research
• Product Strategy
• Brand Identity
• UX/UI Design
• Development
• Data Integration

05Ways to engage