Expertise · Brand & Experience Design

Coherent brands. Usable experiences.

We design brand identities, interfaces and services as one experience, so what people see, read and use feels consistent and works in practice.

Let’s Talk See Our Approach

01When it’s relevant

A growing organization wants a brand and digital presence that match its ambition.
People move across channels and the experience should feel like one service.
A product needs a clear interface and a design system the team can extend.
A service is being redesigned around the people who use it.

02What we contribute

Brand identity
Brand systems
Customer experience
UX design
UI design
Information architecture
Service design
Design systems
Creative direction

03How we approach it

Define & ExploreWe learn how the brand is seen today and how people move through the experience.
Design & DevelopWe design identity, interfaces and service moments together, prototype them and refine them with the people who will use them.
OptimizeWe extend the system as needs grow and look for where the experience can become clearer.
…and back to Define & Explore.

04Related work

Lexus

Lexus Bahrain website

A bespoke website for Lexus Bahrain, shaped by the brand’s idea of Omotenashi, wholehearted hospitality. Model exploration, content and integrations with external services come together on one platform, in English and Arabic, with the brand’s refined visual language throughout.

Efabrika’s role: Efabrika designed and built the platform end to end: UX, UI, front end, back end and integrations.

Research
UX/UI Design
Development
CMS Development
Data Integration

Wireum

Efabrika’s own airline platform, in production since 2014. Wireum brings together a white-label live flight map, an operations and financial dashboard, and a flight-data API, used separately or together on the same live data. Airlines use it on websites, apps, kiosks and event screens.

Efabrika’s role: Efabrika owns the platform end to end: brand, product strategy, design, engineering and day-to-day operations.

Brand Identity
Product Strategy
UX/UI Design
Development
Data Integration
Ongoing Support

05Ways to engage

Focused ProjectsA brand identity, a corporate website or a UX engagement with a clear brief.Custom SolutionsA multi-channel brand and experience program shaped through discovery.Ongoing PartnershipsOngoing design and creative direction as the brand and product evolve.

Tell us what you’d like your brand and experience to become.

Whether it’s a new identity or a better experience, we’d like to understand where you are now.

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