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Efabrika

Expertise · Optimization & Continuity

What works today can work better tomorrow.

We evaluate how an experience is used, decide where improvement is worthwhile, and keep design, content and technology moving forward together.

Let’s TalkSee Our Approach

01When it’s relevant

  • Something has launched and you want to learn from how it is used.
  • A product has a roadmap and needs steady design and development support.
  • Content and technical upkeep should not depend on occasional projects.
  • An experience works, and you’d like to know where it could work better.

02What we contribute

  • Experience evaluation
  • Usability testing
  • Experimentation where viable
  • Iterative design
  • Product evolution
  • Content support
  • Technical support
  • Operational improvement

03How we approach it

  1. Define & ExploreWe look at how the experience is used and agree what is worth improving.
  2. Design & DevelopWe design and deliver improvements in regular, planned cycles.
  3. OptimizeWe measure where appropriate, learn from the result and choose the next step.
  4. …and back to Define & Explore.

04Related work

Lexus Bahrain website home page: the LX700h feature and the “Explore your Lexus” model selector

Lexus

Lexus Bahrain website

A bespoke website for Lexus Bahrain, shaped by the brand’s idea of Omotenashi, wholehearted hospitality. Model exploration, content and integrations with external services come together on one platform, in English and Arabic, with the brand’s refined visual language throughout.

Efabrika’s role: Efabrika designed and built the platform end to end: UX, UI, front end, back end and integrations.

  • Research
  • UX/UI Design
  • Development
  • CMS Development
  • Data Integration
Toyota dealer network system: dealer map, content calendar and performance dashboard

Toyota

Toyota dealer network: channel management

A distributed marketing model for Toyota’s network of 66 dealerships. Central planning keeps every dealership aligned with the brand, while each one can act locally. Dedicated teams handle media planning, content production, channel management and reporting day to day.

Efabrika’s role: Efabrika designs and runs the model, from strategy and media planning to content, reporting and the supporting technology.

  • Research
  • Strategy
  • Creative Operations
  • Multi-location
  • Media Planning
  • Reporting

05Ways to engage

Focused ProjectsAn evaluation of an existing experience with clear recommendations.Custom SolutionsA planned improvement program for a larger product or service.Ongoing PartnershipsContinuous design, development and support within an evolving plan.

Tell us what you’d like to make better.

Whether it was built by us or someone else, we’d like to understand how it works today.

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